The head of a company’s marketing department is the marketing director. In this role, marketing directors are responsible for strategizing and implementing the organization’s marketing campaigns. … Analyzing the target audience is an important job that marketing directors do before they proceed with product promotion.
Duties of the Marketing Director: Development and implementation of the Brand strategy. Developing the marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.